Tvam App - Portfolio

A health and finance app for everyone.

Client: Tvam Technology

Background:

tvam, which means "you" in Sanskrit, is here to help people across India manage their health and money in one place. It’s especially designed to help those in rural areas where access to banks and doctors is tough.

The Problem:

People in rural India face big challenges:

Few smartphones and slow internet make using apps hard.
Health and finance services are confusing for many.
Some don’t trust online payments or feel unsure about sharing their info.
Bad internet makes online doctor visits tricky.

Our Goal:

We wanted to make Tvam simple and useful:

Easy for anyone to manage health and money.
Teach rural folks about digital payments, loans, and staying healthy.
Offer health tips and online doctor visits.
Use local languages so it feels familiar.

Research:

We had honest conversations with people in Bhanpur village, Uttar Pradesh. They shared how they manage their money, both for their families and their farms, and how they handle health issues. They also told us about the challenges they face, like not having nearby healthcare and needing quick, affordable loans.

Research Insights:

After interviewing a lot of users, we made a list of problems faced by them.

Main Findings

Many people don’t have smartphones or reliable internet, making it hard to use the app.
Users come from various backgrounds and age groups, so their comfort with technology varies a lot.
Financial and health services can feel confusing because users don’t know much about them.
People worry about their financial transactions and personal data being safe.
Telemedicine needs good internet, which isn’t always available in rural areas.

Persona:

Affinity Map:

Making an affinity map helped us organize and group all the important things we learned from talking to users.

This map helped us sort out what users wanted from the app in a simple visual way.
It helped us to see what things mattered the most and what we really needed to focus on.
It showed that the app can really bring everything together, making it easy to use.

Here's a simplified affinity map based on the insights:

Affinity mapping
(Click the image to see in full)

User Flow & Screens:

This user flow outlines the main features of the tvam app, including login/registration, financial services, healthcare services, and user support. Users can navigate through these features to manage their financial and health needs effectively.

User Flow

See User flow

Wireframing:

Based on what we learned from our research, we created wireframes to map out how the app will work and look. We made sure to keep it simple and easy to use, focusing on what our users really need and the challenges they face.

High fidelity wireframes
(Click the image to see in full)

See all screens

Prototyping and User Testing:

We tested the app with real users to see how they interacted with the early version.

What We Did:

We let users like Anika Tiwari try the app. She attempted to book a doctor’s appointment and explore the features.
We observed where she had trouble and where things went smoothly.

What We Learned:

Anika found scheduling a doctor’s visit a bit tricky, so that part needed to be easier.
However, she really liked how simple it was to check her account balance.

Why It Mattered:

This gave us a clear picture of what worked well and what needed fixing.
We didn’t have to guess...we knew exactly where to improve the app.
This phase was all about making the app better and easier to use for everyone.

Final UI

Conclusion

Our goal was straightforward, create an app that really helps people in rural India. Just practical solutions for everyday problems.

We paid close attention to real users like Deepak and Anika, who shared their challenges with us. Their experiences helped shape tvam.

By testing the app with users, we made sure it worked as intended and was easy to use.

In the end, tvam is more than just an app, it's a vision turned into reality, designed with "you" in mind.

Future Plans

As I spent more time with these people, I got a real sense of the challenges they face every day. I started thinking about some features that aren't possible for Tvam just yet, but could be added in the future.

Here's what I came up with:

Progressive Web App: Create a version of tvam that doesn't need to be downloaded, so it's easier to access on simpler devices using just a web browser.

Store-and-Forward: Let users record their symptoms and health details when they have an internet connection, and then send this info to doctors when the connection is back.

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